Writer, commentator, consultant, and Director of the NewsMuseum.
He became known as one of the founders of the blog 31 da Armada. As a communication consultant, in 2008 he founded the agency NextPower, which he led until 2019.
In 2016, he was one of the coordinators of the NewsMuseum project (in Sintra), which was nominated for the European Museum of the Year Award. He continues to serve as its director.
He holds the position of President of the Strategic Council of the Portuguese Association of Shopping Centers – APCC.
He has published six books, with Pax English – A nossa tribo being the most recent, released in 2022.