Inês Drummond Borges is currently Board Member and Chief Transformation Officer of Sonae Sierra, a position she has held since July 2021. She has played a key role in the company’s commercial, cultural and digital digital transformation of the company, instrumental to the materialisation of a new cycle of under the strategy of diversifying the business in the property sector. property.
Before joining Sonae Sierra, she led the digital transformation of Worten, where she was where she held the position of Marketing Director for Portugal and Spain between 2015 and2021. She was responsible for repositioning the brand, consolidating it as a
omnichannel technology marketplace.
She worked at Vodafone for 15 years, where she held various roles in the areas of strategy, innovation strategy, innovation, marketing and customer value management. During this period, she was involved in structuring projects, including the convergence of the mobile-fixed telecoms sector and the creation and growth of the Yorn brand.
His professional career began at McKinsey & Company, where he worked as a as a Business Analyst, specialising in digital business. With a growth-oriented approach – to businesses, organisations and people – Inês is passionate about innovation, talent and transformation.She advocates leadership, valuing diversity and the positive impact of companies on society, impact of companies on society.
She has a degree in Economics from Universidade Nova de Lisboa and completed an Erasmus programme at the Université des Sciences Sociales de Toulouse. She is fluent in Portuguese, English, French and Spanish, she has a strong international outlook and a deep interest in
interest in economic development and social entrepreneurship.