With over 25 years of experience in shopping centers, Partner Director of the Retail division at Hamilton, a strategic research consultancy, he is a keen observer of consumption trends and one of the leading analysts and specialists in the sector within the Iberian market.
For 20 years, he has been a member of the Technical Committee of Traders at AECC, where he is a regular contributor to various Forums and Congresses. A speaker in different settings across Europe and Latin America, he is also a regular collaborator with several specialized media outlets in marketing and retail, as well as with multiple Spanish universities (UCM, UB, UAH, UV…).
He is passionate about innovation, convinced that the evolution of any company lies in the development of the talent within its teams, and a strong advocate for the need to humanize brands to meet the demands of society and today’s consumer.